Consultancy for windows & doors companies

A better windows and doors business.

I work with the owners of windows and doors companies on the three things that decide how a firm performs: sales, marketing and the way installations are run. I run my own installation business, so the advice comes from doing the work — not from a distance.

What I do

Where I can help.

Sales, marketing and operations decide how a windows and doors firm performs. I work across all three — or wherever the pressure is greatest.

Sales & lead generation

Winning more of the enquiries you already get — quoting, follow-up, closing and pricing confidence.

  • Lead handling from first enquiry to booked appointment
  • Quoting — speed, presentation and accuracy
  • Follow-up on outstanding quotes
See the detail

Marketing & web presence

How your firm gets found and chosen — website, reviews, local visibility and proof of the work.

  • Website — what it says, what it shows, what it asks visitors to do
  • Google Business Profile and local search visibility
  • Reviews — gathering them, and responding well
See the detail

Operations & installation

Running jobs profitably from survey to sign-off — scheduling, fitting teams, suppliers and aftercare.

  • Survey accuracy and the handover to ordering
  • Scheduling and the installation diary
  • Fitting team productivity and standards on site
See the detail

From the founder

I’ve sold the jobs, surveyed the homes and managed the installations in my own business. That’s the experience I bring to yours.

Alex Dukes — Founder, ADDW Consulting
About Alex

How it works

From first call to changes made.

The shape is simple, and it starts with a conversation rather than a commitment.

  1. An introductory call

    We talk about your business and what’s prompting the conversation. You’ll get a straight view on whether I can help — and if I can’t, I’ll say so.

  2. Time in the business

    I spend time inside the firm: the enquiries, the diary, the paperwork, the people. The aim is to see how things actually run, not how they’re meant to.

  3. A clear plan

    You get a written plan in plain English: what to change, in what order, and why. Short enough to read, specific enough to act on.

  4. Delivery alongside the team

    I don’t hand over a document and disappear. I work alongside you and your people to put the changes into practice.

Tell me what’s not working.

An email describing your business and the problem in front of you is all it takes to start. No pitch, no pressure — a conversation first.